Guide to Promoting Your Published Observatory Content

You’ve worked so hard to produce Observatory content. Now, what’s the next step?

Promotion Is Key—And It’s a Shared Responsibility

Even a modest level of promotion can significantly increase the reach and influence of research and analysis.

The Observatory will promote the work you produce for us in many ways, including through media partners, search engine optimization (SEO), social media, and email lists. Our long-term goal is for both experts in your field and general audiences to rely on your work as definitive, thereby building your reputation as an expert on the topic.

However, you can accelerate the speed at which your work is cited as definitive reference material. Your name is already associated with the keywords of topics in your new work for the Observatory through your previous work. You must point to your published Observatory work for the citation and authority-building process to move more swiftly.

Establishing your Observatory article’s reputation:

• Link to your published Observatory work on your social media accounts, explaining why it’s important.
• Share a link to it in an email to your colleagues.
• Share it when you see the topic being discussed online or among colleagues.

Go further:

• Share your Observatory article when it becomes news-relevant. It’s hard to predict precisely when it will happen, but at some point in the coming months, an event will occur that will produce a lot of curiosity and demand for knowledge about this topic. If you are assertive in sharing it at that time, it will go a long way toward building the reputation of the article.

You can copy-paste the following email, adapt the template, fill in the link/specifics for each article, and send it to your followers to promote and share your article:

Email Template

Subject: New Publication: [Article Title]

Dear [Subscriber’s Name],

I am pleased to announce the release of my latest article in the Observatory. I believe the findings and discussions presented here contribute meaningfully to our understanding of [topic/field].

📰 Article Title:

[Article Title with Link to the Article on the Observatory]

[Article Teaser/Subtitle, If There Is One]

📝 Abstract:

[Optional: Provide a brief summary of the article’s key insights/arguments. This could be similar to an academic abstract, highlighting the purpose, approach, and findings in 3-4 sentences, as a paragraph/paragraphs or as bullet points. Alternatively, you might provide an excerpt of the first ~3 paragraphs with a “Read More” link below.]

🔍 Significance of the Study:

[Optional: Describe the broader significance of the research, detailing why this exploration is pertinent to the field. For example: “This article investigates [topic] to shed light on [key insight or impact] and contribute to the ongoing discourse on [relevant subject matter]. The findings aim to inform future research and inspire critical thinking on [related topic].”]

[Or:]

[Explain why this article is relevant, how it adds value to their knowledge, or why it addresses an important topic in the field. For example: “This article dives into [topic] because understanding [key insight or impact] is crucial for anyone interested in [relevant area or industry].”]

🔗 Access the Full Article:

[Insert link to article on the Observatory]

📣Share:

If you find these insights valuable, I encourage you to please share it with colleagues or anyone who may benefit from or contribute to the discussion. Your support in spreading these ideas can help deepen our collective understanding.

Thank you for your continued interest in my writing. I welcome your reflections on the work and look forward to any insights you may have.

Kind regards,

[Your Name]

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