Why Your Brain Hates Losing
From The Observatory
Date
July 21, 2026
Location
Lensic Performing Arts Center, Santa Fe, New Mexico
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A public community lecture by behavioral economist Colin Camerer exploring the neuroscience and psychology behind loss aversion — why losses feel worse than equivalent gains feel good. Camerer, a pioneer in neuroeconomics and professor at the California Institute of Technology, draws on brain imaging studies and behavioral experiments to reveal how our neural circuitry processes gains and losses asymmetrically. The lecture is held at the Lensic Performing Arts Center as part of the Santa Fe Institute's community lecture series, which brings cutting-edge complexity science research to the public.
Key Speaker: Colin Camerer
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Santa Fe Institute
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Founded in 1984, the Santa Fe Institute (SFI) is an independent, nonprofit theoretical research institution located in Santa Fe, New Mexico, dedicated to the multidisciplinary study of the fundamental principles of complex adaptive systems, including physical, computational, biological, and social systems. SFI brings together scientists from a wide range of disciplines to tackle the deepest questions about the nature of complexity, from the emergence of life to the structure of economies and societies. Its research programs, educational initiatives, and public lectures have made it a global leader in complexity science.
