Gena Wolfrath is a content strategist and writer.
Latest by this author
Constant exposure to headlines can take a psychological toll. Here’s why it happens and how readers can stay informed without becoming overwhelmed.
From script to screen, advertising videos mix storytelling, data, and technology to grab your attention.
By Gena Wolfrath in Media | The Observatory | English | Guide to Advertising, Marketing, and Consumer Culture
More about this author
Gena Wolfrath is a content strategist and writer who shapes brand stories for global companies in technology, media, and marketing, including Akamai Technologies, IBM, Accenture, and PR Newswire. She specializes in turning complex ideas into clear, engaging content that connects with audiences—drawing on her expertise in storytelling, digital strategy, and data-driven campaigns.
External
Reading the Room Like a Leader
Knowing Your Audience, Part 2
LinkedIn | November | 2024
Being a strong leader isn’t just about confidence—it’s about understanding your audience. People communicate differently, so good leaders adjust their messages to fit their team. Three key traits help: emotional intelligence, resilience, and admitting mistakes. These qualities build trust and improve communication, whether speaking to one person or a group. Like content strategists, effective leaders “read the room,” listen carefully, and tailor their message to inspire teamwork and understanding.
LinkedIn | September | 2024
Many people say “content is king,” but the most underrated part of content strategy is measuring how well your content performs. Data like clicks, downloads, views, likes, and comments helps you understand what your audience needs and how to improve your message. By checking these numbers regularly and setting benchmarks, teams can create stronger content, stand out from competitors, and adjust their strategy based on real audience engagement.
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